DATA COLLECTION METHODS
Quantitative studies:
- Face-to-face population surveys (Omnibus, ad hoc)
- Face-to-face target group surveys
- Telephone surveys
- In-hall and street polls
- Internet surveys
- Web panel
- Postal surveys
Qualitative studies:
- Focus groups (face-to-face or online group discussions)
- In-depth and expert interviews
More data collection options:
- Mystery shopping
- Online diaries
- Ethnographic FG/IDI
