Market Research AS is an impartial research company that has been operating on the Estonian market since 1994. The company is owned by Finnish research company Taloustutkimus OY, which has more than 40 years of experience in market research.
Our goal is to be a marketing-oriented and recognized partner with modern solutions for our customers.
We offer full service in public opinion and marketing research. The team of Turu-uuringute AS includes 17 full-time employees. The company has more than 120 experienced interviewers all over Estonia, 38 of them are specialized in telephone interviews.
In our work, we rely on the rules established by the International Chamber of Commerce and the European Association for Opinion and Marketing Research (ESOMAR) for conducting marketing and opinion research (ICC/ESOMAR International Code of Marketing and Social Research Practice).
An essential part of the E.S.O.M.A.R. rules of the European Society for Opinion and Marketing Research is the protection of the rights and confidentiality of respondents.
Participation in surveys is always voluntary. You have the right to refuse to answer, not to answer specific questions and also to interrupt the interview, although we naturally look forward to your understanding and cooperation.
In case of most surveys, the respondents are selected on a random basis – for example, the youngest respondent at least 15 years of age in every fifth apartment or house on a particular street; every tenth person entering a store etc. For telephone interviews, phone numbers generated at random by the computer or provided by the customer are usually used. Some surveys are carried out on the basis of a random extract from the Population Register where a notification letter is sent to the selected respondents before the survey.
Turu-uuringute AS ensures the anonymity of the respondents and the confidentiality of their responses. Answers to survey questions are not linked to personal data, and no client is told what a particular respondent thought.
Information about the survey results, the ownership of which belongs to Turu-uuringute AS, can be read in the media.
We are happy to cooperate with you!
The full text of the ESOMAR rules can be found here: https://esomar.org/