What are we doing?

We offer full service in the field of public opinion and marketing research. Turu-uuringute AS uses quantitative, qualitative and desk research methods to collect data.

• Quantitative surveys collect statistical information about opinions, attitudes, patterns of behaviour in the population or in a selected target group. The most important principle of quantitative survey is to define the sample – to think about exactly what kind of target group the survey results reflect, what larger structure they represent.
• Qualitative studies focus on identifying possible opinions or their causes, rather than statistics. Qualitative elements may also be included in quantitative studies (e.g., in the form of open responses).
• Desk research gathers information about a problem or situation from existing sources: the Internet, databases, media, publications, etc.

Regardless of the survey method, the participants in the surveys remain anonymous to the clients of the surveys and other parties, i.e., we do not match the answers with the identity of the respondents (unless otherwise agreed with the respondent).

Our goal is to be a marketing-oriented, recognized partner with modern solutions for our customers.

Cooperation partners

Turu-uuringute AS is owned by Finnish research company Taloustutkimus OY (TOY), which has more than 40 years of experience in market research.
The TOY group also includes the research company TOY-Opinion in St. Petersburg, Russia and owns shares in Latvian research company Latvian Facts and Lithuanian research company Vilmorus.

In the Baltics, the main partners of Turu-uuringute AS are the sister companies Latvian Facts in Latvia and Vilmorus and Baltic Surveys Ltd in Lithuania, with whom we conduct pan-Baltic marketing and opinion research.

In addition, we work closely with several major international research companies.